BRAND STORY
What's RED CHAMBER
RED CHAMBER is abbreviated as RC,
Which is directly translated as "Red Chamber", coming from the classic work of Eastern literature, "Dream of the Red Chamber".
"RED":
As an adjective, it can mean passionate and unrestrained. As a verb, it has a sense of direction, urging us to see, to make things happen, to exist, and to grow.
"CHAMBER":
As a dwelling place, it represents the space that we hope to create. In this space, people embrace diversity, which can be freely explored, and they possess their own will.
