RED CHAMBER x HEINZ|New Year’s Designated Red

RED CHAMBER x HEINZ|New Year’s Designated Red
The candlelight of Christmas dinner, the toasts at gatherings, and the butterfly bows of New Year’s gifts – different shades of red come together to create warm and rich festive moments.
When "RED" CHAMBER meets the "red" of HEINZ ketchup, the classic PT187C red infuses the atmosphere, creating a delightful and smooth sensation on the taste buds with a simple dip or swipe. The experience becomes tangible, right at your fingertips.

New Year’s Designated Red
This winter of 2024, RED CHAMBER collaborates with HEINZ, forming a perfect duo of beauty and taste, offering you a warm and rich New Year’s blessing.
For the first time, this cross-industry collaboration with global food giant HEINZ breaks the boundaries between the beauty and food industries, creating a striking contrast. As Christmas and New Year’s approach, the brand launches a new collaborative series of multipurpose cream and accessories, adding a touch of "New Year’s Designated Red" for those transitioning from the old year to the new, encouraging everyone to embrace the upcoming year with optimism.
The brand introduces a tomato-red multipurpose cream and a New Year’s red multipurpose liquid, enhancing daily life both visually and through taste and motivates everyone to create a New Year’s red look for good luck, celebrating the holidays with a positive and joyful attitude.
The specially designed collaborative red fortune bags and large red envelopes offer more ways to carry good fortune with you.

 

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