RED CHAMBER Unveils a New Era of Clean Beauty at the "Clean as a Way of Life" Event
On April 11, 2024, RED CHAMBER (RC) hosted the landmark "Clean as a Way of Life" event at the Shanghai Expo Creative Showground, marking a defining moment in the evolution of clean beauty.
During the event, RC, in collaboration with the Shanghai Daily Chemicals Trade Association, officially launched China’s first clean beauty group standard—the Guidelines for General Requirements of Clean Beauty. This milestone establishes a new benchmark for the industry, reinforcing transparency, safety, and sustainability in beauty formulations.
Further solidifying its leadership in the field, RC, alongside Kantar Consulting, Tmall TMIC, industry experts, scholars, and leading supply chain enterprises, unveiled the Clean Beauty Industry Whitepaper. This in-depth report offers critical insights into market trends, scientific advancements, and evolving consumer expectations, shaping the future of clean beauty.
1,447 Days of Reflection—RED CHAMBER’s Answer to the Clean Beauty Industry
The launch marked the culmination of a 1,447-day journey of introspection and innovation, serving as RC’s resounding response to the beauty industry, the sustainability movement, and clean beauty consumers.
At the heart of the stage, a solitary boat stood in quiet elegance—a powerful symbol of RC’s contemplation on purity and its vision for the future. Constructed with a matte metal frame, the boat’s robust skeleton embodied strength and resilience, while renowned artisan Qian Lihuai—a master of Chinese intangible cultural heritage—infused the structure with traditional bamboo weaving, striking a delicate balance between solidity and intricate craftsmanship. This fusion not only celebrated nature’s vitality but also invited the audience to step into a world of imagination and possibility.
Much like this boat navigating the uncharted waters of time, RED CHAMBER has been steadfast in its pursuit—exploring the unknown, embracing new possibilities, and carrying forward a vision of clean beauty with quiet determination.
A Visionary Leader’s Commitment to Clean Beauty
Stepping onto the stage, RED CHAMBER’s founder, Mavis, shared the brand’s remarkable four-year journey—one fueled by passion, resilience, and an unwavering belief in the future of clean beauty. She recounted the challenges of sourcing clean beauty manufacturers in China during the brand’s early days, when industry awareness remained limited. Yet, despite the obstacles, RC remained committed to its mission: placing consumer well-being at the forefront, choosing the difficult yet right path, and continuously pushing the boundaries of innovation.
"For us, beauty is more than color expression or external adornment—it is the seamless integration of aesthetics, health, and safety."
The pinnacle of the event came with the official release of the Clean Beauty Industry Whitepaper. A result of 547 days of meticulous research, 23 rounds of revisions, an extensive review of 120 professional research papers, insights from 35 leading experts, and an analysis of 600 real consumer surveys, this 27,958-word report cements RC’s role as a trailblazer in the clean beauty movement.
"We stand alongside our consumers, challenging the hyper-competitive mindset of niche beauty categories to redefine the traditional beauty industry. By investing three times the R&D duration of conventional beauty brands, we have embedded the essence of ‘clean’ into every stage of product development—resolving the long-standing conflict between clean formulations and high-performance makeup. Our goal is to create a new era of beauty that is pure, innovative, and forward-thinking."
Redefining Beauty for the Future
The "Clean as a Way of Life" event was more than RC’s grand debut—it was a transformative statement about the future of beauty. Beyond aesthetics, it reflected a deep commitment to sustainability, skin health, and industry evolution. Through the establishment of new standards, the transmission of brand values, and the collaboration of industry leaders, clean beauty is entering a new era.
With its bold vision and steadfast resolve, RED CHAMBER is leading the movement toward a beauty industry that is purer, more inclusive, and constantly evolving. This event was not just a celebration of innovation but an invitation to explore the boundless possibilities of the future of makeup.
